What is Unified Communication (UC)?



    Unified Communications (UC) is a technological architecture that allows integration of all the communication forms and devices within a business, so communication can be managed by an individual in one entity. Unified Communication is not necessarily a single product, but a set of products that provides a consistent unified UI and UX across devices.


    Why are businesses using Unified Communications (UC)?


    Unified Communications is being widely used by corporates and its no secret that these organizations have been making the switch to Unified Communication tool a top priority; Unlimited access to technology, integration of multiple communication methods like voice, instant messaging, SMS, video conferencing, mobility, productivity, presence and more into a single platform.


    Unified Communication was once thought to be impossible for SMBs to do things and manage trends, specifically the two trends driving UC adoption;

    • Mobility
    • BYOD


    As technology advances through the years, with the implementation of Internet of Things (IoT) devices, businesses are now adopting more tools and technology to better their operations whilst the employee’s personal devices are being used with or in place of standard IT-approved, corporate devices.

    There are fears among SMBs of sacrificing the status quo for a more sophisticated UC solution, but in contrast, there is a significant upside to an organization when implementing a UC solution, and most of the common fears are unrealized when identifying the right solution. If executed properly, the primary benefits of implementing UC as a total telecommunication include:


    • Reduced overall operating costsOne of the biggest advantages of UC is the overall costs it could save, Unified Communication operates using more cost-effective resources than traditional UC and those savings are passed along to those who are using similar solutions.
    • Increased revenue 

      UC allows businesses to improve sales processes, provide better customer service and offer a superior overall communication which ultimately drives more revenue.

    • Uplift in customer service
      The right UC solution should create better communications that help improve customers’ experience; to be able to understand and serve customers more effectively, and most importantly handle every call with care.
    • Improved efficiencyYour business will be able to improve efficiency by reducing the number of individual communication systems into one system.


    “In short, unified communications bridges that gap between VoIP and other computer related communication technology.” States Nadeem Unuth