IoT Enabled Asset Tracking


Asset Tracking is the method used by businesses to keep a record of their company’s physical assets and its data. Depending on the business, a physical asset can mean different things i.e. IT devices, equipment, fleets…etc. Regardless of the industry, having constant secure tracking of the location and health of every valuable asset is critical for business operations.


Asset Tracking has evolved through many phases to what it encompasses today. In the previous years, manual counting at the end of the day of their inventory was the only way for businesses to know the number of units sold and which remained. This process was time-consuming and prone to errors like inaccuracy. Following this was the Punch Card system where every item was represented by a different pattern of small hoes then plugged into the computer, this method was not used for a long time as it was deemed to be expensive, slow and incapable of keeping up with the business’ workflow efficiency.

After the punch card system, the barcode system was developed. Most people of this generation are familiar with this system of lines that contain information of different items. Many companies adopted this system, as it continued to develop and improve over the years, however, it only tracked items, doesn’t allow integration of product information into a computer.


“As technology advances, and the Internet of Things (IoT) slowly permeates every industry, proving that digital transformation is key to business success,” it’s without a doubt that there would be an integration between IoT and Asset Tracking Management, not only that but it would be at the core of how successful businesses are at modernizing their operations.

“By collecting and analyzing data from mobile assets, businesses can find efficiencies, ensure asset visibility and increase revenues. For example, IoT-enabled asset tracking can be used to monitor the progress of shipments and ensure that they arrive on time. If shipments are delayed, data can be used to determine where the disruptions occur, and businesses can act to address the issue. Asset tracking also allows businesses to monitor damage, theft, and loss of assets that are on the move. Asset tracking solutions are being used by all types of businesses, ranging from manufacturers and fleet managers to car-sharing companies, to improve customer experience, keeps assets secure and increase revenue.”

Introducing GCR Cloud solution: Asset Tracking by Trackrover


A combination of sensors on assets and indoor locators ensures that you have a real-time tracking of your mobile and immobile assets. Trackrover’s TrackSafe IoT Platform allows you to do just that; the IoT platform is fairly new in terms of technology and implementations, there are several competing technologies

  1. BLE Based (Bluetooth Low Energy)
  2. RFID Based
  3. LoRa and Signet


Our solution is an independent platform with BLE tags. The platform is extensible itself and can be easily integrated with 2 & 3, but because the advantage of RFID is that the tags are cheap but gateways to it are extremely expensive especially if an object is to be scanned at a distance and most phones do not have RFID capabilities. Whereas Lora and Signet are being touted as the next generation IoT networks, however, a backbone is to be provided by an MSP, BLE, on the other hand, uses Wi-Fi as the backhaul.


Product features:

  • Indoor & outdoor tracking
  • Temperature & humidity alerts & alarms
  • Zone Monitoring
  • Data Entry & Analytics